Warner Bros. Discovery said Wednesday that it was rebranding its streaming service as HBO Max this summer, instead of the ...

Warner’s streaming service, the home of hits including “The Last of Us” and “Hacks,” is changing its name again -- back to ...

Warner Bros. Discovery's rebranding of HBO Max highlights the merger's failure to reach its original goal.

Warner Bros. Discovery is hitting rewind on Max’s branding, bringing back the HBO name it dropped from the streaming service ...

In what may be a first in the modern streaming wars, Max is returning to the name it had when it launched in 2020, HBO Max. ...

WarnerBros. Discovery (WBD) is rebranding its streaming service and changing its name back to the original title it used when ...

The rebranding is coming summer 2025, Warner Bros. announced in a news release on Wednesday, May 14. A new black and white ...

Warner Bros. Discovery is rebranding Max back to HBO Max, reversing its 2023 name change aimed at broadening its appeal.

If you never really stopped calling it HBO in the first place, you’re in luck. The Max app is rebranding again this summer.

Critics said at the time that dropping the HBO name was a critical branding error. Now, Warner Bros. Discovery seems to be ...

Warner Bros. Discovery says returning the HBO brand to HBO Max will further drive the service forward and amplify the ...

Warner Bros. Discovery is rebranding — or un-rebranding? — its Max streamer as HBO Max, two years after axing "HBO" from the ...