Humo is the latest drink to be released under the Formula 1 driver's alcohol-free spirit company, Almave, cofounded by Iván ...

Made alongside Master Distiller Ivan Saldaña, this is Almave's first mezcal after launching an NA tequila in 2023 ...

The Formula One megastar learned to love the flavor of non-alcohol mezcal because it offers a "new dimension to a cocktail ...

Ferrari driver Lewis Hamilton unveiled his long-awaited announcement that was teased for Aug. 8, and it turned out to be ...

After a week of cryptic clues, Lewis Hamilton finally put the mystery to bed — and told fans to literally “follow the smoke.” ...

Seven-time F1 champion Lewis Hamilton is expanding his nonalcoholic agave spirits line with an offering that pays homage to ...

Lewis Hamilton and Iván Saldaña have announced a new non-alcoholic Mezcal, as they've unveiled Almave to the public today ...

F1 fans lost their minds thinking Hamilton was going to announce his retirement, but August 8 merely marked the reveal for ...

After weeks of speculation, the smoke appears to be out of the bag for Lewis Hamilton's much-debated '08.08' announcement.

Instead, the seven-time world champion has launched Almave Humo, a smoky non-alcoholic mezcal alternative under his ...

“That’s how Almave was born,” the F1 star says. “ [It’s] a high-quality, non-alcoholic alternative that works for my lifestyle, without feeling like I have to give anything up.” ...

Blue agave spirit Almave launched a MSFW (Margs Safe For Work) promo for Cinco de Mayo. The campaign, created with LA-based creative agency Fellow Kids, highlights that while May 5 may have to be ...