The Tennessee Vols officially announced on Wednesday that the program is switching apparel providers. After a decade with ...

Tennessee made things official on Wednesday afternoon, announcing a new massive apparel deal with adidas. The brand will ...

Tennessee Vols athletic director Danny White won an impressive award this week, but he won't be able to enjoy it for long (if at all). White was named the athletic director of the year by the ...

Danny White played quarterback and punter for the Dallas Cowboys from 1976 to 1988, succeeding Roger Staubach as the team’s ...

White has also spearheaded a budget growth of $100 million off the field, Tennessee Athletics said. In fiscal year 2024, Tennessee Athletics amassed over $230 million in total operating revenue.

Tennessee’s new adidas deal shows the latest weapon in recruiting and underlines how schools are finding more creative ways to get their athletes paid above board.

The University of Tennessee’s 12-year relationship with Nike is set to come to an end next year. Adidas will once again become the official apparel provider for the Volunteers.

Tennessee athletics director Danny White announces a multi-year branding partnership with Pilot for Neyland Stadium on Tuesday, Aug. 13, 2024. / Saul Young / USA TODAY NETWORK ...

When Danny White was announced as the University of Tennessee's athletic director on Jan. 21, 2021, his first objectives were to hire a new football coach and navigate that program through an NCAA ...

Danny White ‘optimistic’ about House settlement, but insistent college sports needs collective bargaining In discussing the House settlement last week, Tennessee AD Danny White doubled down on ...

DESTIN, Fla. — Danny White knew what he was doing. A few days before SEC spring meetings, the Tennessee athletic director filmed a video interview with his boss, school president Donde Plowman ...

Tennessee’s status as an “Everything School” earned AD Danny White the Athletic Director of the Year honors from the Sports Business Journal on Wednesday night.