Tennessee athletic director Danny White penned a letter to Vols fans after the new 10-year deal with Adidas was announced Aug ...

The University of Tennessee's 12-year relationship with Nike is set to come to an end next year. Adidas will once again ...

Tennessee made things official on Wednesday afternoon, announcing a new massive apparel deal with adidas. The brand will ...

The Tennessee Vols officially announced on Wednesday that the program is switching apparel providers. After a decade with ...

Texas will reportedly spend $35-40 million on its 2025 football roster between NIL and revenue distribution – here’s how Tennessee athletic director Danny White reacted to the gaudy figure.

White has also spearheaded a budget growth of $100 million off the field, Tennessee Athletics said. In fiscal year 2024, Tennessee Athletics amassed over $230 million in total operating revenue.

Tennessee's Danny White is the highest-paid Athletic Director at a public university in the country, according to the Knox News, part of the USAT TODAY Network. The Knox News reported that White ...

Tennessee's Danny White is the highest-paid Athletic Director at a public university in the country, according to the Knox News, part of the USAT TODAY Network. The Knox News reported that White maxed ...

Tennessee head coach Kim Caldwell calls out to her players during a NCAA Tournament Sweet 16 game between the Lady Vols and Texas at Legacy Arena in Birmingham, Ala., on Saturday, March 29, 2025.

Tennessee's Danny White is the highest-paid Athletic Director at a public university in the country, according to the Knox News, part of the USAT TODAY Network. The Knox News reported that White ...

Tennessee’s status as an “Everything School” earned AD Danny White the Athletic Director of the Year honors from the Sports Business Journal on Wednesday night.

Tennessee’s Danny White was named the athletic director of the year by Sports Business Journal on Wednesday night. The publication cited major naming deals, a new talent fee for athletes, a ...