Tennessee and Adidas agreed to a 10-year apparel contract that starts in July 2026 as AD Danny White and the Vols ditched Nike for a new deal.

Tennessee made things official on Wednesday afternoon, announcing a new massive apparel deal with adidas. The brand will ...

Tennessee athletic director Danny White penned a letter to Vols fans after the new 10-year deal with Adidas was announced Aug. 13.

The Tennessee Vols officially announced on Wednesday that the program is switching apparel providers. After a decade with ...

The University of Tennessee's 12-year relationship with Nike is set to come to an end next year. Adidas will once again ...

Tennessee Vols athletic director Danny White won an impressive award this week, but he won't be able to enjoy it for long (if at all). White was named the athletic director of the year by the ...

Tennessee and Adidas were partners from 1995 through 2015. They are partners again with a new apparel deal starting in July 2026.

Tennessee winning reached new heights under Danny White But White appears to have earned his keep since being hired at UT in 2021. In 2023-24, UT finished third in the Learfield Directors' Cup ...

Updated: May 21, 2025 / 09:51 PM EDT KNOXVILLE, Tenn. (WATE) — Danny White becomes the first University of Tennessee AD to be named Athletic Director of the Year by Sports Business Journal.

Tennessee's Danny White is the highest-paid Athletic Director at a public university in the country, according to the Knox News, part of the USAT TODAY Network. The Knox News reported that White ...

KNOXVILLE, Tenn. — In less than four years, athletics director Danny White has orchestrated a transformation in sports at the University of Tennessee. The No. 9 Tennessee Football team is set to ...

Tennessee AD Danny White announcing a stadium branding deal with Pilot on August 13, 2024. (Saul Young/The Knoxville News, via Imagn Images.) College Football ESPN By Andrew Bucholtz on 02/21 ...