Pricing remains one of the most closely watched aspects of any Apple launch. Industry whispers suggest that Apple has softened the blow of Trump-era tariffs by expanding its US-based manufacturing, though Asia continues to play a crucial role in its supply chain. This means fluctuations in cost remain a possibility.

Apple's iPhone 17 series will debut in September, featuring the iPhone 17 Air, the lightest model yet. It may have a 6.6-inch display, new camera design, and A19 Pro processor, with a starting price of $899.

Apple’s upcoming iPhone 17 Pro could be pricier than last year’s model if a new leak is accurate. According to a report published on India Today, Tipster Instan

The rumoured schedule is based on analysis of Apple’s historical release patterns and information from sources such as Bloomberg’s Mark Gurman and Forbes.

Apple's upcoming ultra-thin iPhone 17 Air will compete with iPhone 17 Pro in performance: binned A19 Pro chip has less GPU cores, with less FPS for gamers.

Tech media outlets seem to agree on Sept. 9 for the 2025 reveal date. The iPhone 16 and iPhone 16 Plus models are available in five bold colors: black, white, pink, teal and ultramarine. The iPhone 17 series could be coming in early September.

Fixed Focus Digital had claimed a week ago that Apple had finalised the development of its own image sensor for the iPhone camera, in July that the iPhone 17 Air would come in a completely new shade of blue and the standard iPhone 17 would not have a Pro Motion display, and in April that the iPhone 17e would be released in spring 2026.