Taylor Swift’s latest marketing coup has cemented her status as a shrewd businesswoman, not just a global superstar.Let’s ...

More like "The Life of a Trendsetter." Numerous corporations are jumping in on the orange-themed social media trend to ...

Taylor Swift shocked her loyal fans on Monday with a countdown leading down to the announcement of her new album: The Life Of ...

Taylor Swift explained why her new 'The Life of a Showgirl' era is orange while on New Heights—here's what she said.

The pop superstar Taylor Swift is fully embracing sex appeal less than a decade after she started using curse words in her music.

Taylor Swift has pulled off a marketing masterclass, one which shows to what extent she’s not just a great pop star – she's a ...

A new Taylor Swift album is coming our way, and the singer is teasing it in this mysterious new Spotify playlist.

The announcement of Taylor Swift ’s new album, Life of a Showgirl, has inspired big-name brands to go orange. After the color scheme for the album was teased to be bright orange and mint green, ...

Taylor Swift appeared next to her boyfriend, Travis Kelce, in a teaser for an upcoming episode of his podcast.

Taylor Swift is back with a sparkling new chapter! First-look posters of The Life of a Showgirl are here, featuring dazzling ...

Taylor Swift's new album announcement has everybody seeing orange. She dropped the news in a swirl of a bright orange hue she ...

Kansas City Chiefs tight end Travis Kelce and his brother, retired NFL center Jason Kelce, launched their “New Heights” ...