Taylor Swift is merging the marketing campaign for her new album, "The Life of a Showgirl," with the business ventures of her boyfriend, Travis Kelce.

As Swift announces a new album and Kelce embarks on a new NFL season, the couple brings their audiences together.

The NFL began leaning in to “Traylor,” “Tayvis,” “Swelce” or whatever you choose to use as their couple nickname. The league’s official X account posted about her plenty when on October 1 Swift and some of her famous friends including Blake Lively and Ryan Reynolds cheered Kelce and his team on against the New York Jets at MetLife Stadium.