News

Warner Bros. Discovery CFO Explains Reasoning Behind Max Rebrand, Potential Company Split
Gunnar Wiedenfels told an investors conference "there’s a lot more openness to discuss the options" ahead for additional ...
Here's why HBO Max has rebranded so many times
HBO Max is back once again. Some industry observers applauded Warner Bros. Discovery's streaming rebrand, but others say it ...
Max will become HBO Max (again)
Warner Bros. announced Wednesday that it will be rebranding Max, the app formerly known as HBO Max, into, uh, HBO Max.
Inside the Warner Bros. Discovery Upfront: Branding Whiplash and “The ‘White Lotus’ Effect”
"It’s not TV, it’s HBO Max ... again," at a presentation that goes hard on executive talking points and largely ignores the ...
Netflix co-CEO Ted Sarandos explains why he thinks the HBO Max rebrand 'makes sense'
Netflix's co-CEO weighed in on Warner Bros. Discovery's decision to revert to HBO Max branding. The streamer used to be ...
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Max will once again be HBO Max. Yes, it's aware of the irony
Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...
Tim Meadows' HBO Max Announcement Goes Viral on Social Media
Actor and comedian Tim Meadows had arguably the best response to Warner Bros. Discovery bringing back HBO Max.
Hey, at least HBO Max can laugh at itself
The decision to rebrand from HBO Max to Max and back again has people laughing. At least HBO Max can laugh at itself, too.