Two-year-old marketing technology company, HockeyCurve, is infusing a slow change in the way brands use programmatic advertising. Aditya Jagtap, co-founder and operations manager, HockeyCurve, is of ...
Abstract: Focusing on the application of computer algorithms to multi-objective optimisation problems, this paper constructs an optimal strategy model using linear programming, dynamic adjustment, and ...
Abstract: The paper develops an approach for the maximisation of throughput in the downlink of third generation mobile systems, based on wideband CDMA. A mathematical model is outlined for a ...
BEDFORD, Mass.--(BUSINESS WIRE)--Aspen Technology, Inc. (NASDAQ: AZPN), the asset optimization software company, has acquired Apex Optimisation, a European company specializing in Dynamic Optimization ...
BEDFORD, Mass.--(BUSINESS WIRE)--Aspen Technology, Inc. (NASDAQ: AZPN), the asset optimization software company, has acquired Apex Optimisation, a European company specializing in Dynamic Optimization ...
Dynamic Placement Optimisation (DPO) from Seedtag, the global contextual advertising company, delivers a remarkable 164% increase in attention compared to standard IAB formats, according to a new ...
We consider a problem similar in many respects to a finite horizon Markov decision process, except that the reward to the individual is a strictly concave functional of the distribution of the state ...
The use of dynamic creative optimisation facilitated by programmatic buying can boost click-through rates by an average of 71 per cent, with steps as simple as product and creative optimisation ...
AdsWizz Inc, the global leader in digital audio and podcast technology solutions, has announced its success in helping Mustard.co.uk, the British motor insurance comparison website, to increase ...
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