Anchor text optimization is vital for successful SEO campaigns. Whether for backlinks or internal links, your anchor text must be chosen wisely for your site's link profile to stay on the good side of ...

John said longer versus shorter anchor text is not better or worse, it just gives Google more or less context about the page it is linking to.

In short, does Google have algorithms to detect anchor text changes and if so, do those algorithms detect these sorts of changes and raise a red flag on sites doing it.

Now that the dust has settled, I aimed at getting more clarification on what Google meant by the new example around keyword-rich anchor text links within articles or press releases.