Mattel and metaverse game developer Gamefam are bringing a Barbie-themed game to the global immersive platform Roblox on 6 October. By tapping into Gamefam’s metaverse gaming expertise, Mattel aims to ...

Mattel's Barbie has partnered up with clothing brand Forever 21 to release both a digital collection on Roblox and a physical one online and in selected stores, according to a tweet by Forever 21. The ...

Kid-centric online platform Roblox on Wednesday announced an expanded collaboration with toymaker Mattel. Roblox stock jumped ...

Gamefam Studios, the developer of several other branded Roblox games like Sonic Speed Simulator and TMNT Battle Tycoon, has partnered with Mattel to bring Barbie to the platform in upcoming ...

Roblox Corporation announced they have partnered with Mattel to bring the worlds of Barbie and Polly Pocket to their game. For the next month, players will be able to add both franchises in Livetopia, ...

Following the success of this past summer’s Barbie movie, Mattel Inc. and game developer Gamefam said Tuesday that they are bringing Barbie and her DreamHouse to Roblox Corp. Mattel MAT and Gamefam ...

A staunch Nintendo loyalist, Cameron has been an impassioned gamer since Christmas of 2007, being among the kids who got into the hobby through the Wii. His favorite franchises include Mario, Sonic, ...

Roblox will feature special partnership events with both Barbie and Polly Pocket in the game Livetopia over the next few months. The franchises have already appeared in games such as Sims 4 and Animal ...

Fans can customize avatars, play career-themed mini games, and explore Malibu EL SEGUNDO, Calif.--(BUSINESS WIRE)--Mattel, Inc. (NASDAQ: MAT) and Gamefam today announced the upcoming launch of Barbie ...

Metaverse developer Gamefam announced today that it is partnering with Mattel to bring Barbie to Roblox. More specifically, it’s developing a Roblox experience called Barbie Dreamhouse Tycoon, in ...

Mattel has launched its first standalone Barbie game in Roblox called DreamHouse Tycoon. Players can construct their own Dreamhouse, or Mojo Dojo Casa House, beginning on October 6. They’ll be able to ...