Customer relationship management involves collecting relevant data about a business’s customer interactions in one place to help managers understand their clients and improve customer satisfaction.

CRM tools can be used in business areas like marketing, sales, digital commerce, and customer service. In my last column, I introduced the importance of digital enablers and the role they play towards ...

This comprehensive guide will explain how to choose a CRM system, including key factors to consider, features to look for, and what costs to expect from CRM software. Explore Get the web's best ...

Customer Relationship Management, or CRM, has been around for decades. By now, it’s common knowledge that CRM systems have transformative potential when it comes to streamlining operations and ...

Just because a particular business organization championed the purchase of your CRM system doesn't mean they should be the owner of the system going forward. But who should be? As I’ve written ...