Coca-Cola Company: Just For The Taste Of It, Diet Coke campaign Nancy Condry Overview When Roberto Goizueta began his tenure as chairman and CEO of the Coca-Cola Companyin March 1981, he decided that ...

Where do you fall in the great Diet Coke vs. Coke Zero debate? Let's break down the key differences with a beverage expert ...

With Coca-Cola nixing their beloved Coke Zero for Coke Zero Sugar, we cannot forget the diet Coca-Cola beverage that many still love to consume. Diet Coke was first unveiled in July 1982 but didn ...

If Coca-Cola has misjudged its chances of winning, a loss would not just wipe out the past year-and-half of net income; the IRS would be able to impose a higher US tax bill for years to come ...

Coca-Cola was number one at the time, but Pepsi was gaining ground and cutting into Coke's precious market share. In the fierce cola wars of the 80s, new Coke was no shot across the bow.

Before 1931, Coca-Cola had mainly used well-dressed young women in their advertising. But the red Santa was a hit and they kept it, putting it as a central part of their advertising methods.