Giphy worked with Instagram to create a special search engine for a library of GIFs designed to be overlaid over photos and videos rather than being shared by themselves.

Users now can easily search for GIFs indexed on Tumblr's platform, with images automatically credited when placed in a post.

That's why Giphy, a startup that launched out of betaworks last month, is rolling out new tools to build out its library of awesome, high-quality gifs. See, Giphy is a gif search engine.