Forbes contributors publish independent expert analyses and insights. I am a Customer Experience Futurist, Author and Keynote Speaker. Understanding your customers when there’s only a handful isn’t ...

This ebook, based on the latest ZDNet / TechRepublic special feature, explores how you set up an analytics infrastructure that sees around corners and gives you options to avoid a head-on crash. Read ...

In today's world running a business without data insights and analytics is akin to running on road blind. CIOs today are using data to measure the success of their business and the productivity of ...

Today, organisations across sectors deal with vast quantities of data, ranging from customers’ personal details, browsing habits, and purchasing histories. By leveraging analytics, businesses are able ...