The proliferation of online reviews has transformed consumer decision-making, yet it has also given rise to sophisticated schemes of fake review generation and spam. Researchers have developed a ...
In today's digital age, electronic word-of-mouth (eWOM) plays a pivotal role in shaping consumer purchasing decisions. Reviews on platforms like Amazon significantly influence buyers, guiding their ...
The web browser Firefox is scheduled to be equipped with a ``fake review detection function'' that will help determine whether a review posted on a product on an online shopping site is written by a ...
Google has now partnered with the UK's Competition and Markets Authority, which is planning to fight fraudulent reviews online. The search engine giant agrees to take such steps under a new agreement ...