Discover a powerful tool to help you deepen your understanding of how visitors are getting to and using your WordPress-powered website. Google Analytics is a free comprehensive tool that allows you to ...

Tracking form submissions is a crucial aspect of marketing success, as it allows organizations to gather valuable data about their audience and their preferences. By keeping track of the forms ...

Are you looking for a solution to put schema markup code on your website with Google Tag Manager? Then you are just a few minutes away from learning it. The importance of schema markup in SEO is not a ...

Google Analytics 4 offers a robust, event-based approach to tracking website activity. However, the deprecation of Universal Analytics has forced many marketers to relearn their favorite analytics ...

If you are running a website, especially for business, you need to keep track of where your visitors are coming from. The best way to do this is to use Google Analytics, which involves placing a small ...

Trigger groups can allow a sequence of triggers to be associated with specific page elements to better understand customer behavior. Tag manager features have improved over the years to provide ...

On March 26, Google announced the release of Trigger Groups in Google Tag Manager. Trigger Groups allow you to require multiple triggers to activate before a tag fires. This update increases the ...

Google Tag Manager (GTM) is free software from Google that helps businesses with tag management and installation. Before GTM, everything needed to be hardcoded and even adjustments to your tracking ...

If you're a B2B marketer, you're probably obsessed with your customers, and you attempt to collect data from them during their buyer journeys. You'd like to know more than just the source of your ...