1. Establish Clear Goals and KPIs: First and foremost, it is essential to define what you aim to achieve through your marketing efforts and which Key Performance Indicators (KPIs) will help measure ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Every day, I work with clients whose businesses generate an overwhelming amount of data, but ...

Forbes contributors publish independent expert analyses and insights. Randy Bean is a noted Senior Advisor, Author, Speaker, Founder, & CEO. How does a venerable American brand known for creating the ...

The procurement function is no longer limited to buying goods and services. It is now a strategic play and has become integral to a company's success. With a market rife with volatility, from price ...

Dr. Allison Marier is the U.S. Army Communications-Electronics Command’s first chief data analytics officer. With over ...

The Maynooth University spin-out specialises in collaborative and evidence-informed decision-making for the planning and development sector. Justin Gleeson and Eoghan McCarthy are both tech-driven ...

Data analytics brings together expertise from seven academic departments for a forward-thinking degree in a rapidly expanding field. Develop in-demand skills in statistics, programming, databases, ...

Wildfire and extreme weather events are becoming more frequent, more destructive, and increasingly difficult for electric utilities to manage using traditional tools alone. To strengthen resilience ...