launching a game was a natural next step,” Invisible Universe CEO and co-founder Tricia Biggio said. “The early success of Dress Up BFF speaks to how the brand promotes confidence, self-expression, ...

The Roblox game Dress Up BFF was developed with tech and entertainment firm Invisible Universe, whose backers include Serena Williams. Tech studio Exclusible also helped create the game. Squeaky & Roy ...

Viral Roblox dress-up game Dress to Impress first hit my radar a few months ago via TikTok algorithm. Several gameplay videos showed off what looked like an ‘00s-era Bratz game: big-lipped, big-headed ...

Dixie and Charli D’Amelio debuted “Dress Up BFF” Tuesday, a Roblox game featuring characters from their original animated franchise “Squeaky & Roy.” Per the game’s description, “‘Dress Up BFF’ puts ...