Illustrator is the best place to make your logo into a vector. Use our handy guide to Illustrator to start getting to grips with the software.

With a well-designed logo, potential clients can instantly discover how your business can serve them.

Can you really use AI to make a logo? With all AI-generated images, there's a sense of surrealism that doesn't necessarily align with my vision for a business logo.

A professional logo encourages a customer to do business with a new company. A logo can also make a good impression on potential partners, other businesses and colleagues that you are networking with.