Roblox is a large-scale multiplayer online game platform that allows users to make and play games developed by others. It debuted in 2006 and has since grown to over 150 million monthly active users.

The skateboarding brand’s director of global brand marketing shares how it created Roblox’s most popular activation to date. The metaverse was heralded as the next big thing in marketing but many of ...

Head down to your local high street, and you might trawl a few shops in search of a new outfit. In popular online game Roblox, you can do the same thing for your avatar by heading to in-game shop the ...