E.l.f. Beauty will sell real-life makeup products that users can buy virtually on Roblox. The cosmetics company has drawn 12 million total visits on Roblox through its "e.l.f. UP!" program. In April, ...

Roblox announced a series of user-oriented changes at its Roblox Developers Conference on Friday, including updates to Roblox usage and how much revenue creators can earn with their “experiences,” ...

Purchasing in-game items is nothing new to Roblox, but now users can shop for actual physical merch and receive an avatar item on top of it. Eligible creators can bundle digital items with physical ...