In the “How to Train Your Dragon” Roblox game, new challenges, dragons and virtual items including Viking hats pop up before the movie’s release.

Surrounded by virtual cliffs and a cascading waterfall, dragon riders on Roblox's massive online gaming platform immerse themselves in a memorable scene from “How to Train Your Dragon." In the ...

An example of generative AI-created materials in Roblox Studio. The company may be expanding its AI tools into other spaces next. Roblox ...