Knowing how to use Google Analytics can give your website a massive boost. Here's how to get started with Google's tool for ...

Accounting combines three things many people enjoy: problem-solving, money, and working with people. And thanks to the use of data analytics in accounting, these parts of the job are more exciting, ...

For software as a service companies, leveraging data analytics requires answering two questions: What data should we review, and how will we apply the insights we obtain? Armed with these answers, ...

From increased operational efficiencies to reduced downtime and improved sustainability, integrating analytics into plant ...

The ability to make informed decisions quickly is a competitive advantage for businesses, and being able to analyze data can give companies an upper hand. As businesses strive to optimize marketing ...

Business intelligence and analytics tools are no longer optional to deliver real-time insights and support agile business ...

To be able to deliver the best guest experience, hotels first need to understand their guests, their likes, dislikes, motivators and desires. Using data analytics is the best way to get to know the ...

ShipStation reports that leveraging shipping data drives strategic decisions, reduces costs, enhances customer experience, ...

Analyst Insight: The evolving use of data analytics is helping companies achieve supply chain sustainability objectives in the areas of forecasting, transportation and packaging. Sustainability ...

As hospitals and health systems look to improve revenue cycle management performance, they can gain a myriad of insights through data analytics. By using data analytics, an organization can pinpoint ...