Google Analytics is an incredibly valuable tool for businesses of all sizes. However, because of the complicated terms and metrics involved, it can be challenging to understand. This guide will ...

Event tracking is one of the most useful features in Google Analytics. With just a little bit of extra code, you can capture all kinds of information about how people behave on your site. Event ...

The majority of reports in Google Analytics are made up of data that is automatically collected with the basic Google Analytics code on your website. There are a few areas where you can add additional ...

Opinions expressed by Entrepreneur contributors are their own. In a lot of ways, Google Analytics is like the eyes and ears of your website. The popular free tool automatically collects helpful data ...

If there’s one thing that’s desirable for all businesses, it’s profit—or at least the struggle to attain and maximize it. In today's digital era, securing a solid ROI, establishing a brand and gaining ...

Google Analytics is an important resource for webmasters. The Analytics dashboard shows a variety of key metrics regarding web traffic to a site. Tracking traffic numbers, demographics, user locations ...

Opinions expressed by Entrepreneur contributors are their own. Google Analytics can do wonders for your business. If you have a website for your business and it’s not synced with Google Analytics, you ...

On the Single Grain blog, we’ve talked a lot about the power of Google Analytics in general terms with the following posts: But today, I want to take a look at a more specific application of Google ...