An early adopter of Roblox’s in-game commerce experiences, Walmart is now launching a new interactive initiative within the virtual gaming world that invites players to unlock real-world membership ...

Sam’s Club is using Roblox to offer real-world deals through gameplay. Retailers like Walmart and others are increasingly investing in virtual platforms like Roblox to build brand presence. As the ...

Warner Bros., Roblox and Fandango have teamed up to launch a virtual box office for Tim Burton's upcoming "Beetlejuice" sequel inside of the online gaming platform. Beginning Monday, Roblox users ages ...