Coke Zero has unveiled a new TV advert, showing a ‘taste experiment’, where consumers have been given a cup of Coke Zero instead of regular Coca-Cola.

Jeong is asked to choose between two films in the theatre, but is inspired by his can of Coke Zero, proclaiming that he hates the ‘or’ option. The new ad was created by US-based Translation.

Coke Zero says the aim of the ad is to position the brand as a “beacon of possibilities”. Zoe Howorth, market activation director for Coca-Cola Great Britain, says: “This new TVC signals the start of ...