In this paper we will discover that most predictive research methodologies are geared at reducing the number of variables needed for modeling and looking for direct causal relations. We bring the ...

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The most significant change to slot-machine design in decades has been incorporating predictive artificial intelligence (AI) into the machine software. Over just a few short years, this has enabled ...

While neuroscience methods appear to offer much promise for measurement of consumer responses that may often be implicit and otherwise beyond reach of other approaches, advertisers and brand managers ...