NowDiscover blends algorithms with advanced filtering and machine learning. Berlin-based startup NowDiscover has launched a video content recommendation engine for enterprises.

Look closely at any machine-learning algorithm and you’ll inevitably find people—people making choices about which data to gather and how to weigh it, choices about design and target variables.

Suppose you’re seeking a recommendation: perhaps you’re searching for a book, movie, or restaurant you might like. You could ask a friend who knows you well, a stranger, or a computer algorithm.