Google on Tuesday announced a new partnership with gaming company Roblox, which will allow advertisers to purchase and scale Roblox’s Rewarded Video and other immersive ad formats. That means ...

Roblox is launching a rewarded video ads product that will be available through a new programmatic partnership with Google’s advertising solutions, as well as a direct buy option. Per the gaming ...

Engagement hasn't translated into profits ... To make this credible for marketers, Roblox partnered with Google Ad Manager, bringing familiar digital advertising buying and measurement tools to ...

Players who opt into full-screen ‘Rewarded Video’ ads will get things like in-game currency and power-ups. Players who opt into full-screen ‘Rewarded Video’ ads will get things like in-game currency ...

Roblox has no trouble attracting players, but profitability is another story. With steep losses and a premium valuation, ...