Essence is doubling down on immersive gaming to connect with Gen Z and Gen Alpha where they play. The beauty brand is expanding its "Kingdom of essentia" experience on Roblox with a new summer island, ...

LOS ANGELES, July 31, 2025 /PRNewswire/ --NYX Professional Makeup is once again transforming the way beauty shows up in digital culture, returning to Roblox with an immersive, gamified experience ...

Google has launched a new Roblox experience based on its Play Points rewards programme called the Diamond District. The space features an obstacle course, mini-games, and digital and physical rewards, ...

LORETO, Italy, Sept. 3, 2025 /PRNewswire/ -- Rainbow SpA, the studio behind the global classic Winx Club franchise, today announced an exciting new game to be launched on Roblox in September. This ...