I talked a little about sentiment analysis earlier. Sentiment analysis mainly tracks the prevailing opinion of your brand and it’s most effective for larger brands, especially consumer brands. For ...

There are dozens of social media measurement tools out there, but this one might be the first to comprehensively tackle the space. An in-depth look at SAS’s new Social Media Analytics solution, ...

SAS, the leading provider of business analytics software and services, will add high-performance text mining to its powerful in-memory analytics software in the third quarter of 2012. The announcement ...