Opinions expressed by Entrepreneur contributors are their own. If you run a business, you are likely aware of the importance of data. Nearly every company out there utilizes data to make decisions.

You can use both qualitative and quantitative reports to track the work performance of individuals, business units and your workforce as a whole. Quantitative data is based upon statistics, while ...

Institutional investors face complex decisions—where to allocate capital, which managers to trust, how to weather volatility. These choices can’t rely on instinct alone. They require data, structure, ...

Quantitative and qualitative data research are fundamental methodologies for marketers seeking to understand consumer behavior, preferences and trends. Each approach offers unique insights, and ...

Lacking a holistic understanding of their target audience limits marketers’ ability to create the most effective strategies. Yet they often prioritize the concrete metrics of quantitative data, such ...

Research is the backbone of society's progress. Without it, there would be no new drugs, tech, etc. Basically, every trace of human progress could grind to a halt. However, research is only as good as ...

In a world where so many companies insist on giving great weight to quantitative data, DEI is a realm where qualitative data must be given equal consideration. Businesses put a lot of emphasis on data ...

Research is an important part of operating a business. Whether the research is for marketing purposes or to determine future possible growth, research helps a business plan its course. Two types of ...

Product managers can only be successful if they can make effective use of both quantitative and qualitative data. But mapping the former to the latter, and collecting high-quality data, is a huge ...

Lethal tank and Bradley crews will be critical in the next conflict. This research dives deep into what separates successful tank and Bradley crews at Gunnery Table 6 to identify the critical factors ...