The infinite scroll is a key element of the infrastructure of our digital lives, enabled by and reinforcing the corporate algorithms of social media apps and the entire profit-driven online ...

Scrolling through content without end has implications for mental health and well-being, numerous studies show. “Infinite scroll” is likened to a virtual slot machine — which offers dopamine ...

Here’s more about the issue, why infinite scroll prevents content from being indexed, and what Google recommends doing instead. Google’s Martin Splitt Debugs JavaScript SEO Issues at Virtual ...

In a recent Javascript SEO Office Hours Hangout, Google’s Martin Splitt answered a question about infinite scrolling and preventing indexing of scrolled content as if it were part of the main ...

The infinite scroll is interaction design’s answer to our penchant for endlessly searching for novelty. Certainly, there are technical reasons for the scroll’s increasing ubiquity.