Unity, the software company that 70% of mobile games use, is deploying generative AI in games. It’s a massive strategic play that the company’s CEO says will drive similar growth in gaming to the 2D ...

Forbes contributors publish independent expert analyses and insights. Co-Founder, Conspiracy of Love, and Good is the New Cool. Unity is the world’s leading platform for creating and operating ...

Unity’s 3D asset management platform is streamlining workflows across all BMW Group business units—including design, engineering, and marketing. Automotive leader BMW Group adopts Unity’s cloud-based ...

SAN FRANCISCO--(BUSINESS WIRE)--Unity (NYSE: U), the leading platform to create and grow games and interactive experiences, yesterday announced that BMW Group has selected Unity Asset Manager to power ...

At the event, Omnix will spotlight its strategic partnership with Unity, enabling next-generation Digital Twin, AR/VR, and ...

The demo shows the possibilities for using gaming engines to create immersive viewing experiences Unity has showcased real-time volumetric 3D capture at a recent UFC fight, using real-time 3D sports ...