How important is trust in sales? It’s everything! By having the customer understand and agree with the strategy, you are far more likely to be successful when you introduce the solution.

Governments and central banks have two main tools for influencing a country's economic growth: monetary policy and fiscal policy. But what are they, what is the difference, and how do they work?

What is a solution? The how. The doing phase. The vehicle used to implement the strategy. The detail. Once the client’s need or goal has been agreed, it’s then up to the salesperson to ...

For example, if the corporate strategy prioritizes innovation, the research and development functional strategy might focus on developing innovative new products.

Organizations often measure things that are easy to quantify instead of measuring things that will get them the results that they want. Knowing how to discern between intentions vs. strategies and ...

Business Strategy A strategy is sometimes referred to as a road map to success because it outlines the critical steps and tasks to reach objectives.