While Roblox has become a go-to for brands that want to connect with younger consumers, Ikea is taking a fresh approach and focusing on potential employees. The activation is part of a larger push ...

In a statement, IKEA described its move onto the Roblox platform as its “first foray into mainstream gaming,” saying “The Co-Worker Game” will give people “a chance to immerse themselves in the ...

A popular Roblox game has become a way for players to bypass the game’s chat filters. Roblox has amassed a platform of over 90 million daily active users, and the company has been working to make the ...