Tennessee made things official on Wednesday afternoon, announcing a new massive apparel deal with adidas. The brand will ...

The Tennessee Vols officially announced on Wednesday that the program is switching apparel providers. After a decade with ...

Tennessee and Adidas agreed to a 10-year apparel contract that starts in July 2026 as AD Danny White and the Vols ditched Nike for a new deal.

Tennessee Vols athletic director Danny White won an impressive award this week, but he won't be able to enjoy it for long (if at all). White was named the athletic director of the year by the ...

Tennessee’s new adidas deal shows the latest weapon in recruiting and underlines how schools are finding more creative ways to get their athletes paid above board.

White has also spearheaded a budget growth of $100 million off the field, Tennessee Athletics said. In fiscal year 2024, Tennessee Athletics amassed over $230 million in total operating revenue.

The University of Tennessee’s 12-year relationship with Nike is set to come to an end next year. Adidas will once again become the official apparel provider for the Volunteers.

Danny White played quarterback and punter for the Dallas Cowboys from 1976 to 1988, succeeding Roger Staubach as the team’s ...

Tennessee athletics director Danny White announces a multi-year branding partnership with Pilot for Neyland Stadium on Tuesday, Aug. 13, 2024. / Saul Young / USA TODAY NETWORK ...

Danny White ‘optimistic’ about House settlement, but insistent college sports needs collective bargaining In discussing the House settlement last week, Tennessee AD Danny White doubled down on ...

Tennessee’s status as an “Everything School” earned AD Danny White the Athletic Director of the Year honors from the Sports Business Journal on Wednesday night.

White’s father, Kevin White, received the award in 2014 during his tenure at Duke. Since taking over in 2021, Danny White has steered the Vols’ athletic program to numerous successes.