Paramount will become the new home to all UFC events in the U.S., while UFC's CEO says the White House may host a July 4 event broadcast on CBS.

Just how big of a surprise was the UFC’s bombshell $7.7 billion deal with Paramount and CBS? So big that even UFC CEO Dana White didn’t see it coming.

The recent announcement of an exclusive seven-year, $7.7 billion USD deal between Paramount and the UFC marks a seismic shift in the world of sports broadcasting. Starting in 2026, the era of paying a premium for individual UFC events will come to an end,