e.l.f teams up with Chime to create a financial literacy game on Roblox that empowers youth with essential money management skills.

e.l.f. Beauty is launching a Roblox game, e.l.f. UP!, to help Gen Z and Alpha strengthen their entrepreneurship skills. In the game, players custom build their own dream startups and learn key ...

With a focus on edutainment, the Roblox activation from beauty brand e.l.f. enjoins its Gen-Z fans to create their dream start-up and hone their entrepreneurial skills.

E.l.f. Beauty is known for making viral, lower-priced makeup products and promoting them on platforms like TikTok and Roblox.

Dive Brief: E.l.f. Cosmetics launched a Roblox experience designed to teach financial literacy and entrepreneurial skills to the online platform’s young user base, per a press release. Developed with ...

OAKLAND, Calif.-- (BUSINESS WIRE)--e.l.f. Cosmetics and e.l.f. SKIN have launched a new one-of-a-kind experience, e.l.f. UP!, on Roblox, a global immersive platform for communication and ...

"Our community has been asking for us to be on Roblox," said Kory Marchisotto, Chief Marketing Officer, e.l.f. Beauty. "It's part of our journey to disrupt norms, shape culture and connect ...

Dive Brief: E.l.f. Beauty is testing real-world commerce capabilities within its E.l.f. Up! experience on Roblox as part of an extended partnership with the platform, according to details shared with ...