For years, optimizing content meant focusing almost entirely on Google and other traditional engines. But with the rapid rise of generative AI chatbots – tools that don’t just link but summarize – ...

Apple reportedly has an AI search in the works. The AI search experience could have a standalone app and power Siri. Timely and strategic release with broader success of AI search engines. With the ...

A software engineer from New York got so fed up with the irrelevant results and SEO spam in search engines that he decided to create a better one. Two months later, he has a demo search engine up and ...

With search today so full of AI slop and sites spamming SEO tricks, it’s not unusual for people to append “reddit” to their queries in hopes of finding useful answers to their questions. Google has ...

Jon covers artificial intelligence. He previously led CNET's home energy and utilities category, with a focus on energy-saving advice, thermostats, and heating and cooling. Jon has more than a decade ...

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Google’s new chatbot-style AI Mode search experience, previously an experiment, is launching for US users. Publishers and marketers will have to adjust their search strategies once again. Google is ...

Around 60 million users visit Reddit daily for answers, drawn in by real responses from humans, not AI, says CEO Steve Huffman. Reddit stopped being a mere community forum long ago. Its user-driven ...

Kelly Ehlers is Founder and President of The Evoke Agency, a 5x Inc 500 and 5000 firm focusing on social media, content creation and PR. TikTok started as an entertainment platform. But today, it’s ...

Adding “Reddit” to your Google search has been a common tactic in recent years and, unsurprisingly, Reddit knows this and is now making a push to be an actual search engine instead of just a search ...

Jason Chun is a CNET writer covering a range of topics in tech, home, wellness, finance and streaming services. He is passionate about language and technology, and has been an avid writer/reader of ...