e.l.f. Beauty is launching a Roblox game, e.l.f. UP!, to help Gen Z and Alpha strengthen their entrepreneurship skills. In the game, players custom build their own dream startups and learn key ...

With a focus on edutainment, the Roblox activation from beauty brand e.l.f. enjoins its Gen-Z fans to create their dream start-up and hone their entrepreneurial skills.