e.l.f teams up with Chime to create a financial literacy game on Roblox that empowers youth with essential money management skills.

With a focus on edutainment, the Roblox activation from beauty brand e.l.f. enjoins its Gen-Z fans to create their dream start-up and hone their entrepreneurial skills.

OAKLAND, Calif.-- (BUSINESS WIRE)--e.l.f. Cosmetics and e.l.f. SKIN have launched a new one-of-a-kind experience, e.l.f. UP!, on Roblox, a global immersive platform for communication and ...

E.l.f. Beauty is known for making viral, lower-priced makeup products and promoting them on platforms like TikTok and Roblox.

The e.l.f. UP! Roblox experience will help Gen Z learn essential entrepreneurship skills through tycoon-style gameplay.

Built by Supersocial, a premiere developer and publisher of metaverse games and experiences, e.l.f. UP! features experiences inspired by e.l.f.'s hero offerings, like Big Mood, a recording studio ...