A closer look into three main kinds of data-driven marketing analytics – descriptive, predictive and prescriptive.

Conclusive research is a structured data collection technique that provides detailed, factual information that's useful in decision-making. Descriptive marketing research is a form of conclusive ...

By designing an autonomous system that fed prompts to the chatbot, researchers produced a paper that was fluent and insightful. Yet they still have concerns.

Quantitative analysis (QA) seeks to understand behavior by using mathematical and statistical modeling, measurement, and research.