Roblox launches its first generative AI game creation tools The Code Assist and Material Generator betas hope to make game creation less tedious.

But Roblox’s announcement shows how companies can adapt code-writing capabilities to create their own generative AI products aimed at people who may not be experienced coders.

Roblox showed off its vision for the combination of user-generated content and generative AI. Dan Sturman, CTO of Roblox, said in a blog post that the company sees an opportunity to use generative ...