Nikeland is an ongoing Roblox experience by sports giant Nike. Released in 2021, this game has received a myriad of updates well after its initial event run.

After dominating the real-world sportswear market, Nike is ready to conquer the virtual world with the recent unveiling of their all-digital "NIKELAND" on the Roblox gaming platform. The video ...

Nike’s digital results – in no small part due to those metaverse experiences – now represent 26% of its total Nike brand revenue.

Nike has teamed up with Roblox to create their virtual Nikeland world, where players can compete with friends in various mini-games and activities.

Roblox (Nike) Meta and Microsoft aren’t the only companies with ambitions for the metaverse. On Thursday, Nike announced a partnership with Roblox to offer a free virtual playspace called Nikeland.

Nike has officially taken its first step into the metaverse. The brand announced the arrival of a virtual world, called Nikeland, made in partnership with online gaming platform Roblox.

Nike Inc on Thursday revealed a virtual world modeled after its headquarters on video game platform Roblox Corp , becoming one of the first big brands to enter the "metaverse".

(Reuters) – Nike Inc on Thursday revealed a virtual world modeled after its headquarters on video game platform Roblox Corp, becoming one of the first big brands to enter the “metaverse”.

Nike Inc on Thursday revealed a virtual world modeled after its headquarters on video game platform Roblox Corp, becoming one of the first big brands to enter the “metaverse.” The digital space, ...