E.l.f. Beauty will sell real-life makeup products that users can buy virtually on Roblox. The cosmetics company has drawn 12 million total visits on Roblox through its "e.l.f. UP!" program. In April, ...
E.l.f. Beauty is expanding its relationship with Roblox by giving users the ability to buy real-life makeup products on the gaming platform.
The Gen Z cosmetic giant’s e.l.f. Up! experience teaches players how to create their own start-up business via branded games e.l.f. Beauty has made its metaverse debut on Roblox with a gaming ...
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