SAN FRANCISCO - Consumers have filed lawsuits against more than a dozen national retail chains operating in California since the state Supreme Court ruled it's illegal for clerks to ask customers for ...

When retailers ask you for your ZIP code at checkout, it seems innocuous: Maybe they're just trying to see where customers are coming from. Forbes reveals, however, that the five-digit number can ...

Why do merchants sometimes ask us for our ZIP code when we buy something? I recently visited the Mob Museum in Las Vegas, an interesting addition to Sin City’s attractions. I paid my admission with a ...

Despite the growth of online shopping, there’s still something about going into a physical store location and having a tactile interaction with products. It’s always good to try on clothing or get a ...

When it comes to paying with plastic at the cash register, you know the drill. A quick swipe, a signature and the contents of your shopping cart are yours. But sometimes the cashier asks for one more ...

Retailers that ask for a customer's ZIP code during a credit card purchase are violating a California consumer privacy law that carries penalties of up to $1,000, the state Supreme Court ruled ...