Amy is an ACA and the CEO and founder of OnPoint Learning, a financial training company delivering training to financial professionals. She has nearly two decades of experience in the financial ...
CMO BOTTOM LINE: An important look at the changing role of brands in an era of online consumer reviews. While some CMOs may intimately understand the lessons that Absolute Value imparts, a glimpse at ...
Keen On… Absolute Value: What Really Influences Customers In The Age Of (Nearly) Perfect Information
How do we decide what to buy? According to Itamar Simonson and Emanuel Rosen, the authors of Absolute Value: What Really Influences Customers in the Age of (Nearly) Perfect Information, we used to ...
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